Abstract

Television broadcasting has undergone a profound transformation in the digital age with the advent of the internet, streaming services, and social media. This review paper explores the evolving landscape of television broadcasting, examining its challenges and opportunities in the digital era. Through a comprehensive analysis of relevant literature, this paper highlights the impact of digitalization on traditional broadcasting, the rise of online streaming platforms, changing viewer preferences, and the role of social media in reshaping the television industry. It evaluates the potential for synergy between traditional television and digital technologies and discusses the implications of these changes on content production, distribution, and consumption. This paper provides insights into strategies for leveraging its power and adapting to the evolving media landscape.