A study on the relationships among information quality, system quality,
knowledge sharing, and knowledge creation for travel web site users
- YINGYUEH SU,
- Yen-Ku Kuo,
- Tsung-Hsien Kuo,
- Kuo-Cheng Kuo
Abstract
The COVID-19 crisis has an unprecedented impact on travel industry.
Although Taiwan's borders are still remain closed to non-essential
international travel, travel web sites have become more important media
for Taiwan residents to search for domestic travel activities. With the
prevalence of the Internet and e-commerce nowadays, they are the
rapidest and most efficient channels to look for information on the
latest activities and travel security information. Information quality
and system quality of travel web sites are extremely important bases
since they decide users' behavior of information exchange on the
platforms. Since the Internet can immediately share information,
consumers' various knowledge sharing behaviors on sites can enhance
knowledge creation. This study explores the correlations among
information quality, system quality, knowledge sharing, and knowledge
creation of travel web sites and treats consumers who have used travel
web site services in Taiwan as subjects. It collects the data and
analyzes hypotheses by structural equation modeling. The findings show
that information quality and system quality of travel web sites
positively and significantly influence knowledge sharing. Knowledge
sharing shows positive and significant predictive power on knowledge
creation. Considering about the coronavirus outbreak which has a
significant impact on tourism industry, the conclusion provides
suggestions for travel web site management and practice, which also can
further serve as important strategies for continuous updating of travel
web sites.